Hi, I’m a Product Designer based in London, UK. I enjoy building remarkable digital products and services for incredible brands, among other things - let’s talk.
I specialise in Product Strategy, Design Operations, Design Systems & Digital Accessibility.
Creating a Mobile Design System for Aviva
Creating a Mobile Design System to improve Design Consistency and improve time to market for Aviva’s Mobile Design Team, across Global Markets.
Financial Navigator Tool
The advice gap impacts 21 million people in the UK, leading to poor financial knowledge. How can we make financial advice more attainable and help customers take control of their financial futures?
Embedding Customer Journey Management to unlock Growth
How pro-actively monitoring and optimising existing journeys can drive business growth and highlight potential innovation opportunities within large scale organisations.
MyAviva Customer Experience Strategy
Creating a customer focused experience strategy to deliver the One Aviva vision and enable connected propositions.
Customer Experience Playbooks
A set of resources to help teams run customer focused plays and turn meetings into productive action. Created to support a wider digital transformation and adopt Service Design Thinking to breakdown team silos.
Connected Wealth Vision
Delivering a connected wealth vision to bring together various parts of the business, unlocking growth and a better financial future for Aviva’s customers.
Don’t just take it from me…
I’ve been fortunate to work with some amazing people throughout my career; here’s what a few of them have shared about our time working together.
“Dan brings a strategic mindset and strong leadership to every project he tackles. His ability to connect design decisions to broader business initiatives makes him a valuable asset in complex environments. During the high-pressure MyAviva replatforming programme, Dan quickly embedded himself across multiple workstreams, providing direction and support despite limited resources and ambiguity. He maintained momentum, delivered high-quality outcomes, and showed resilience in the face of competing demands. Dan's drive, initiative, and clear sense of ownership make him a standout product designer — someone who can navigate uncertainty while keeping teams focused on the bigger picture.”
Jamie Wales, Design Manager @ Aviva
“Daniel is a knowledgeable and trusted design leader who brings strong product thinking and influence to every project. His leadership fosters confidence and empowerment within the team, enabling others to contribute meaningfully and grow. He has played a key role in driving the product vision, aligning ways of working across teams and driving structure within complex projects like Navigator. His expertise and presence in stakeholder settings command trust and influence, while his collaborative style makes him a valued teammate and mentor.”
Christy O’Connor, Product Designer @ DesignIt
“Dan played a key role in onboarding and shaping the design team, bringing strong product insight, high design standards, and exceptional stakeholder management. As design lead for the Direct Wealth team, he successfully guided team performance, influenced the roadmap, and built a more cohesive, effective design function. Dan’s ability to lead across teams, combined with his passion for design and process, makes him a highly effective and well-rounded design leader.”
Kate Poulton, Transformation Director @ AND Digital
Dan is a brilliant design lead — collaborative, approachable, and always willing to dive into problems with the team. He balances multiple workstreams effortlessly and brings people together to stay focused and aligned. His support has made a real difference day to day, helping unblock work and make progress smoother for everyone. Dan’s impact on accessibility, ways of working, and cross-team collaboration has been huge. He brings not just strong design and product skills, but also a genuine care for the people he works with.
Rich Stephenson, Programme Manager @ Aviva
From across the Web…
I've collated a series of useful tools and articles from across the Web, including some of my own musings from various talks and events.
Utilising Showcase Driven Development to Scale Design
Developing Showcase Apps to maintain UI components is often a laborious and time intensive process, however the shared benefits within product development cannot be understated.
Building Team Motivation with a Lightweight Product Strategy
How can you empower teams to create an environment where they can thrive, and focus on customer experience.
Creating Accessibile Designs for Mobile Applications
Designing for Inclusivity ensures fair and equal access to products and services that we create. With more than 16 million registered disabled people in the UK…
Project Health Monitor to Create High Performing Teams, Sept 2023
Assess your team against the eight attributes most commonly found among high-performing teams, in order to identify strengths to exploit as well as areas to improve.